Swiss retailers are facing significant financial losses, estimated at CHF1 billion annually, due to competition from Chinese online platforms Temu and Shein, according to Bernhard Egger, director of Handelsverband.swiss. He highlighted that low-cost competition particularly threatens low-price segment stores, while those in higher price segments remain less affected. Egger anticipates growth in Swiss online commerce, driven by the rise of social commerce, which he predicts will increase from 10-15% to about 25% of online sales. He also noted the trend of hybrid shopping, where customers often research products online before purchasing in-store.
